Why Reading Matters


Notes on Reading


Deep Life Notes | Reading

Reading takes us to new worlds, exposes us to new ideas, helps us become less distracted, and and gives us a better chance of creating things of value.


A thousand years ago, Murasaki Shikibu, a lady-in-waiting at the Japanese Imperial court, was in mourning after her husband’s death. She retreated to the Ishiyama temple at Lake Biwa near Kyoto. There, while gazing at the moon and freed from distraction, she wrote the 54-chapter and 1200-page story, The Tale of Genji, capturing the peak of Heian court society. This became the world’s first novel.

Written to entertain Japanese aristocratic women, The Tale of Genji wasn’t only popular in its day—read by the emperor no less—but is recognised today, a millennium later, as one of the enduring classics of world literature, capturing a time and place that have long since disappeared.

History has countless examples like this. Human beings putting themselves under the right conditions, especially unbroken concentration, to take on a challenging activity, creating something new, lasting, and useful.

Working on challenging activities without distraction is a differentiator today

The state of unbroken concentration produces more from our brains than any other cognitive state. It’s the power of a focused mind. But today, that focused mind is getting harder to achieve. A major new survey of the U.K. public by the Policy Institute and Centre for Attention Studies revealed 47% of participants believe “deep thinking” has become a thing of the past, roughly double the proportion who disagreed with this view.

The ability to work on challenging professional activities performed without distraction that create new value is what author Cal Newport defines as “Deep Work.” Deep Work can be a significant competitive differentiator, both for the organisation and the individual performing it. But it’s becoming more and more difficult to do. 

Distractions lurk everywhere. In our digital world of relentless back-and-forth messages, notifications, and dopamine shots of social media, we often go through an entire day, not once concentrating hard without distraction. This impacts our ability to produce work that stands out and makes a difference.

This is both a problem and an opportunity. Deep Work is becoming increasingly rare. At the same time, Deep Work is becoming increasingly valuable to organisations who need to differentiate their products and services more than ever.  

If you can train your ability to embrace Deep Work, you can create the value in your professional activities that get noticed and are hard to replicate. There’s a simple way to get better at Deep Work, with many additional benefits. Read more.

Studies have shown that the two areas of the brain stimulated while reading (the dorsolateral prefrontal cortex and the dorsal anterior cingulate cortex) are the same areas where concentration, attention, planning, and decision-making activities take place. The more we regularly read, the more we improve our concentration and attention.

Reading is one of the great tools of attention, but we seem to be reading less


”Some books leave us free and some books make us free.” – Ralph Waldo Emerson


Reading may well be a powerful tool, but it seems to be one on the wane. The consensus is we are reading less. 

Research group WordsRated found in their 2022 study that more than half of American adults (51.6%) haven’t read a full print or ebook in over a year. They also found fewer younger people read, and of those that did, they read significantly less than older generations. It’s a similar picture in the U.K. The GB TGI 2021 study from Kantar Media found 47% of UK adults haven’t read a book in the last year. 

This is despite the reported surge in reading habits during the pandemic. Research service Global English Editing published a report in November 2020 revealing the global pandemic caused 35% of the world to read more, with 14% saying they read significantly more. We can infer from the research some maintained their reading habit, and some didn’t as life returned closer to normal in many countries. 

The ancient skill of reading has never been more important in the Digital Age


“There is more treasure in books than in all the pirate’s loot on Treasure Island.” — Walt Disney


In her article for The New Yorker, Can Reading Make You Happier, Ceridwen Dovey made the case that based on science and research, those who read are likely to have a higher quality of life than non-readers.

The benefits of reading are well documented and life long.    

  • Reading strengthens your brainpower and prevents cognitive decline. Reading involves a complex network of circuits and signals in the brain. Just like going for a run exercises your cardiovascular system, reading thirty minutes a day keeps your brain in good shape, improving memory, focus, and attention span, and slowing the decline of brain function with age

  • Reading builds your vocabulary, speaking, and writing skills. In LinkedIn’s 2019 Global Talent Trends report, 89% of recruiters said that when a hire doesn't work out, it usually comes down to a lack of soft skills. Reading is a powerful way to build soft skills like the ability to communicate effectively, problem-solve, persuade and think critically.

  • Reading makes you more empathetic. An influential study published in Science in 2013 found reading literary fiction improved participants’ results on tests that measured social perception and empathy, which are crucial to “theory of mind”—a set of skills essential for building, navigating, and maintaining social relationships. As reported in a McKinsey survey, the proportion of companies addressing empathy and interpersonal skills doubled in 2020.

  • Reading can help grow your network and conversations. Books you’ve read can be a great conversation starter within your network, as well as helping you bond with new people. Reading broadens your knowledge on a range of topics, helping generate new ideas and ways of thinking. Reading regularly also helps develop your ability to objectively critique what you’ve read, making you a valuable member for more difficult conversations.

  • Reading reduces stress and can improve sleep and mental health. In 2009, a group of researchers found that thirty minutes of reading lowered blood pleasure, heart rate and feelings of psychological distress just as effectively as yoga and humour did. Books can help us in many areas of our life when we feel in a downward spiral, such as relationships, career, and bereavement. Books are like doses of medicine. They shift our brains into a relaxing and calm state, a respite from the white noise of society. 

Three ways to read more


“If you don’t like to read, you haven’t found the right book.” — J. K. Rowling


It’s never too late to read more. Common barriers include a perceived lack of time, not knowing what to read, or seeing yourself as someone who doesn’t read books.

If you’d like to have a book in your hands more often, here are three things worth considering:

  1. Be intentional with your time. Time is a limited resource. Deciding how you spend your time is one of the most important choices you can make. Even just thirty minutes less time scrolling on social media can free enough time for an unbroken spell with a good book before bed.

  2. Start small and find the right space. If you’re not a big reader, or you used to read a lot but don’t anymore, reading just ten minutes a day can be a decent place to start. A quiet space without distractions helps, using headphones if that helps.

  3. Be selective and don’t get overwhelmed by choice. A small shortlist of books that interest you is often better than a mountain of recommendations. Ask friends what books they enjoyed, bookmark the New York Times Best Seller list, and search online for specific topics that interest you. You can also have a couple of books on the go at any one time, picking up the one that best reflects your particular mood at the time.

Choosing between physical books versus digital books matters less than protecting the act of reading itself. I would avoid reading on a multi-purpose device such as a smartphone or tablet. Distractions and temptations are only a touch away on these devices.

I prefer physical books to digital books. I like the feeling of a physical book in my hands and print is visually less demanding than digital text. Research also suggests we absorb and remember more information from physical books.

Results for life


“Think before you speak. Read before you think.” – Fran Lebowitz


Realising more of our potential often depends on our ability to focus without distraction on challenging things that create value. Reading is one way to help us do that. It trains us to be in a more focused state and less prone to distraction. It also has multiple benefits that last a lifetime.

If you’re already reading regularly, share the benefits with others. If you want to read more, make time in your day. Start small and go from there.

Perhaps it will enable you to create something that can last a thousand years, too.

Previous
Previous

Try Harder or Walk Away

Next
Next

Habits Become Us